Film Review: “Brand New-U”

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Brand New-U, 2015

dir. Simon Pummell

I will not sugarcoat it — this movie was terrible. It was one of the most boring things I’ve ever seen. (How it became one of the Best of the Fest is beyond me.)

This movie is basically Eternal Sunshine of the Spotless Mind, but with guns and evil corporations. It’s the definition of style of substance, with a nonsensical plot and uninteresting characters. The movie follows Slater (which made me think that the movie should have been called Blank Slater instead, but whatever), whose girlfriend Nadia signs up for a service called Brand New-U, which lets you change lives to lead the life you want. So after she is taken by the company, Slater goes after her and they do the same thing to him, but because he is Obsessed Leading Man, he can’t let go of his memories of her and chases her despite the fact that it keeps putting her in physical danger.

The film is far too gimmick-y in its camera effects, which is distracting, and while the visual effects looked pretty good, the sets were far too bland, and looked really fake. The Her-style minimalist design they were probably going for backfired on them because everything looks really sterile.

The plot development felt really forced, and the leads had no chemistry whatsoever, so the film itself felt very amateurish and dull. There were no stand-out moments, and I can honestly say I don’t remember how it ends.

This is a really boring film, and I would not recommend it under any circumstances. Go watch Eternal Sunshine instead.

review by Mariana Duarte


One thought on “Film Review: “Brand New-U”

    EIFF 2015 Round-Up – The Reviews « Filmology said:
    June 29, 2015 at 2:44 pm

    […] Brand New-U […]


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